Project Context
Design 2 tiers of seeding kits with a welcoming and warm-hearted unboxing experience around the idea of memories to kickoff the Nike Pegasus shoe launch with sustainability in mind
May 2021
Discipline
INDUSTRY x Nike
Creative Direction: Adam Long, Robb Hunter
3D Design: Jez Sun
Graphics: Oscar Olivas
![](https://jezsun.com/wp-content/uploads/2024/03/TIER_1_OPEN_EXPLODED.jpg)
![](https://jezsun.com/wp-content/uploads/2024/03/TIER_2_EXPLODED.jpg)