Project Context

With technology blazing ahead in consumer banking, research shows that close to 70% of people in the US preferring a digital experience over an in-branch experience.

Is this the end of bank branches?

Discipline

ACCD x First Republic Bank

14-Week – Client-Sponsored Project

Concept Design + 3D Model&Rendering: Jez Sun, Tim Li, Weimiao Fan

How should we win smartly

under the digital shift

with a brick & mortar experience ?

Move from CHORE to CHERISH

Design Process

Circulation & Customer Experience

Layout Ideation

Scenario Ideation

Mockup Photo Gallery